Effective SEO for your manufacturing marketing needs an artisan approach: methodical, deft, patient.

The target audiences of SEO are people and not algorithms, like people believe. You provide real value to your audiences, and the search engine will recognize that and reward your website with good rankings.

The problem:

People do not target their audience effectively.

Here are the three basic steps to craft a worthwhile SEO strategy for your manufacturing marketing strategy:

Keyword Research

Content Creation

Backlinking and Citations

Below you’ll find how these concepts can be used in manufacturing marketing.

Keyword Research for Manufacturing Marketing

Keyword research is the process of analyzing your target audience, your own organization and your search-result competitors. At the end, you should generate a report that lays out the keywords most worth putting your time and resources into.

Do it right, your website will rank highly for keywords exclusive to your business’s services. That implies higher quality leads.

Long-Tail Keywords

Develop a keyword technique that targets what SEO professionals call “long-tail” keywords. Long-tail keywords are longer keywords that are more specific and direct. e.g. “Car battery” vs. “infrared car battery helmet.” “Infrared car battery” gets less search traffic, but someone searching for it has a better understanding of what they want and so is likely further along the sales lifecycle.

Long-tail keywords don’t get much traffic, but they have high conversion rates because the person using a specific keyword has a specific purpose in mind. These keywords are also easier to rank higher in search engine results because they receive less competition.

Competitor Analysis

While you figure out which keywords will best represent and drive traffic to your services, you also need to do competitor analysis of keywords used by your competitors to rank.

The competition is ranking is huge. You just have to perform better to outrank your competitors.

You want to see what they’re doing to rank well. If the top-ranking pages are mostly pages with 2000+ word content with images, links, or other elements, then you know you’ll need in-depth content to get top ranking.

Content Creation

Once you have a solid keyword strategy, you need content to execute it. If you really want to rank for SEO, you need to make quality, keyword-optimized content the foundation.

Competitor research also helps determine the kind of content you create. You need to create better content than your competitors to achieve top ranking.

How to Get Backlinks

When you pursue backlinks from other sites, you should invest time doing outreach if you’re serious about SEO—it’s best to get links from high-authority, credible sites who aren’t competing for the same keywords.

Essentially, you want to create high-quality content about your business, your services, your industries, and your people. Create informative content to become an authoritative, trusted. Publish content about your people and your teams to humanize your company.

After posting on your website, your best content must also be shared on different platforms to different target audience. It easy to share on social media but it doesn’t guarantee traffic generation.

At Artgro Houston SEO, we provide effective SEO strategies to drive organic traffic to your website and stay ahead of your competitors.

David Cury